Internet poised to take a quarter of tourism sales

Internet may account for one in every four travel purchases in the main generating markets within the next five years, according to a report issued by the World Tourism Organization Business Council.

Growth in online travel sales has been so rapid compared to other products, that it could also represent nearly half of all e-commerce within the next two to three years.

The new report E-Business for Tourism: Practical Guidelines for Destinations and Businesses is a follow up to the successful earlier study Marketing Tourism Destinations Online, which was published in late 1999.

More information:
- Press release October 23, 2001 (World Tourism Organization)

Date of publication: 29/10/2001

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