Sol Meliá creates a new E-Business Division

Sol Meliá has announced the appointment of Luís del Olmo Piñero, previously Sol Meliá's Executive Vice President Sales & Marketing, as the new EVP of the recently created E-Business Division. His priority objective will be the adaptation and promotion of the company's sales and marketing activities and procurement processes to the Internet environment, and the eventual transformation of Sol Meliá to "solmelia.com".

Sol Meliá has provided the new Division with start-up funds of 5,000 million pesetas, a little over 30 million euros.

Sol Melià: press release

Date of publication: 18/04/2000

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